We're putting the finishing touches on our "why network orgs make better online campaigns" talk for tonight.... http://t.co/PU0L5ZKa
We just learned on one of our major clients websites, only 10% of visitors even see the home page. Do you over-value your home page?
Found this on twitter. It's a racist & dishonest political jab, but as a storytelling site the design is impressive. http://t.co/xCzBRLMh
The holidays are that giving time of year, so we've been reflecting on some of the projects, ideas, and initiatives we've supported in 2010. Since 1993 while we've always been a mission driven business, while we didn't start with a specific giving strategy, looking back some clear patterns have emerged in the over half a million dollars we've offered through in-kind and cash support to the movements we hold dear.
Our giving falls into three categories: supporting the environmental and social justice movements, community building in our own industry of digital campaigns, and helping create new models for change within business and philanthropy.
Today Jakob Nielsen published a report concerning improving online donations through better usability: Donation Usability: Increasing Online Giving to Non-profits and Charities. Here are the bare-bone essentials of the report:
When evaluating to donate to your organization, potential donors want to know:
Have you heard that Drupal 7 will get a facelift, but to the backend? Yup. Drupal 7 should be the best upgrade yet with attention being put into the usability and interaction of the backend, administrative panels. How do I know this?
While at the IxDA conference held in Vancouver I attended Leisa Reichelt's "Designing by Community: Redesigning the Drupal.org Website" session where she went over the process her organization, Disambiguity, used to redevelop the Drupal.org site. At the end she spoke about how her organization was queuing up to help Drupal redesign the application, creating a better user experience for those who administrate and use Drupal. At that point, the redesign with their involvement seemed to be more at the discussion stage than a firm plan.
Linda Solomon is a friend and fellow social change leader in BC, and it's been fun watching her start-up online magazine, The Vancouver Observer.com, build momentum. A few weeks ago I sat with her to do an interview for one of her famous profiles of local folk. Linda, an award winning journalist from New York, has a vision for a vibrant "deep local" online news site, and she's built a decent and growing following by investing in "real journalism": well researched articles, colums, reviews, and thoughtful opinions, written mostly by accomplished writers. No brain farts here folks. In fact, she tells me that she's one of the only outfits in town that hires journalism students on praticums. Behold the rise of nimble, independent new media while the newspapers flail!
A few recent articles I found over the holidays shed some light on where things are going in 2009, at least in our little web world. The first shows recent survey responses on marketing manager's shift towards digital media in 2009. The second is an article filled with great stories of how social change orgs are using social media to create new results. Despite the enormous economic difficulties around us, both offer hopeful news on the power of social media to help navigate times of massive change, and perhaps even create a stronger, more reslinent, and more innovative sector as a result.
Sustainable energy is now more than ever an important topic, with climate change and energy security presenting themselves as some of the most pressing challenges of our time. The need to build a sustainable energy future has moved front and center in the public eye as the relevance of these issues becomes more and more clear. “The era of fossil fuels will soon be over and it's up to us to provide our children with a secure future, powered by clean, renewable energy,” says BC Sustainable Energy Association board member, Bronwyn Maxwell.
That’s why we are proud to announce our recent launch of the BC Sustainable Energy Association’s new website. An influential organization in the province and beyond, the BCSEA is dedicated to building a sustainable energy future for British Columbia.
We're excited to let you know about the Open Everything Retreat, coming this fall toHollyhock. Former Web of Change co-convener Mark Surman is at the helm, supported by Jason Mogus, David Eaves, and Mike Lewkowitz, to explore how the meme of "open" is changing everything: