The latest evolution of the web is pushing even the most innovative organizations in new directions. Web 2.0 or "the participative web" has once again revolutionized how we look at content, community, and engagement online.
Web 2.0 is part of a much bigger cultural shift towards greater corporate transparency, openness, and more democractic decision making for public benefit across all sectors of the economy. Values-based organizations with truly authentic brands and passionate, talented supporters are especailly well suited to take advantage of the opportunities on the table.
What's the difference between the "old web" and Web 2.0? Where the old web consisted of static pages published (and rarely updated) only by you, the new web adds employee blogs, customer voices, and new ideas to the mix - in real time. The old web had you scrambling to find relevant news to keep your site up to date. The new web publishes news automatically through RSS feeds or better yet your commentary on issues you care about through corporate blogs. In the old web no one remembered to come back to your site. The new web tells them when you publish something they are interested in, and hooks you in to new sources of content they create about you every day.
All this helps you get in on the conversation that's already happening around your issues and your organization. And with the famed "network effect", the more people use your tools and the more you participate where they are, the stronger your role and brand becomes. All that and higher Google rankings!
The hype around Web 2.0 can be deafening, and the tools, techniques, and thinking are defnintely not for everyone. Communicopia provides the strategic direction to connect your online goals to the opportunities new participation models of engagement thinking offer your organization.
We can help you develop communities, blogs, and rich media content and leverage the new web to drive traffic and engage your audiences in meaningful ways. And through our grounded planning process we'll make sure you manage the risks involved with becoming more open, and don't end up with technology that creates more complications or that you can't manage sustainably over the long haul.
Make sure your organization isn't missing a chance to extend your reach, gain dynamic competitive intelligence, collaborate more effectively, and build tighter relationships with supporters through the power of Web 2.0 tools and techniques.
Helpful Resources to learn more about Web 2.0:- Wikipedia definition of Web 2.0
- The original O'Rielly defition that created the term, What is Web 2.0?
- Time Magazine's 2006 Person of the Year blog post and original cover article
- The website notes from our Web 2.0 and You workshop offered in March 2007