The Technology Roadmap process ensures that the functionality you need from your website is envisioned, researched, prioritized, and documented clearly in the language that a technology vendor, internal programming team, or tool provider can respond to.
A Technology Roadmap defines detailed requirements for:
We just finished 2 days of intensive planning for a major client. This week we really focused the project's features, audiences, and strategy, and it was hard for everyone involved to let go. In order to focus on what was most needed by the market and most achievable by the organization, we ended up "killing" many of the more exciting ideas. We argued that they need to start first from a strong foundation and grow out from that solid ground.
