Digital Insights: Creating better digital strategies, programs & teams.

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Adapting to a networked world.

Things we’ve learned helping institutions manage digital change since 1993.

Cities try on open — and like the fit

Sep 8, 2010  |  by Jason Mogus

I am proud to live in a city that has a bold vision, relevant for our challenging times. Most people know Vancouver's agenda is to be the greenest city in the world. What you may not know is the civic government also wants to among the most open, collaborative, and community-minded in how it does governing. And they are willing to try out new ways to get there.

Vancouver's innovative crowdsourcing project — Talk Green To Us, launched this summer. The goals are twofold:

  • Share the goals and themes their blue ribbon sustainabilitly panel came up with (education)
  • Ask citizens to suggest new ideas, and vote for and comment on others, to help us get there (engagement)
100K Homes Screenshot

Re-connecting communities to end homelessness

Aug 5, 2010  |  by Jason Mogus

The Communicopia office has been all a-buzz this past week after helping one of our NYC-based clients, Common Ground, launch their bold new campaign to house 100,000 homeless Americans by July 2013.

Being from Vancouver where homelessness is a top-of-mind issue, we were thrilled to work closely with the 100,000 Homes Campaign team because of their unique, integrated approach to solving this problem using a collaborative self-organizing systems approach.

Sharing their vision, passion, and model to grow a groundswell around this campaign makes it one of our most compelling websites of the year.

New rules for new times — Digital Engagement workshop

Jun 28, 2010  |  by Christopher Roy

A few weeks ago I met Jennifer Lee, a bright, energetic woman with quite a business title: Online Channels Development Business Partner for the BC Safety Authority. She was one of a full house of participants attending an all-day digital engagement workshop hosted by the Justice Institute of British Columbia.

The session was led by my boss, Jason Mogus, who's presentation, "Digital Engagement — New Rules for New Times," seemed to be the perfect fuel for Jennifer's already burning fire for the digital space.

Key Questions for a Website Audit

Improve your website with a simple audit

Jun 2, 2010  |  by Darrell Houle

How well is your digital strategy working? Are all your digital channels — including your website, email, social networks, and satellite sites — integrated and optimized to provide the most value to your organization at the lowest effort in these lean times?

To find out how you’re doing, start with an audit. Answering a few simple questions will help identify doable actions to focus resources on areas that are working best, extend the life of your current website, and provide greater value from digital. So, what are some of those questions? We’ve boiled them down to 6.

BCSEA — LiveSmart Screenshot

Grassroots effort - powered by digital - brings back LiveSmart BC

May 17, 2010  |  by Jason Mogus

One of our clients, BCSEA, scored a huge campaign victory last month when the B.C. provincial government announced renewed funding for the nearly defunct retrofit energy efficiency program, LiveSmart BC.

LiveSmart BC was created in 2008 to support the government's commitment to reduce greenhouse gas emissions by 33% from 2007 levels by 2020. The portfolio included providing support to businesses through tax incentives for energy efficient vehicles - but it was the overwhelming response by homeowners to the retrofit incentives that made the program incredibly successful, meeting its 3-year goal of retrofitting 40,000 homes in just the first 15 months.

Help The Climate Movement Win a Webby!

Apr 20, 2010  |  by Jason Mogus

We recently received the fantastic news that has been nominated for best Activism website in the People's Choice Webby Awards. And we need your help to win!

Over the past year has become the hub of one of the biggest, most diverse movements in history; bringing together 15 million people calling for a fair, ambitious and binding climate agreement at the COP15 conference in Copenhagen last December. While our leaders did not give the world the deal we wanted, the climate movement is only beginning.