Earlier I wrote how many of today’s most successful digital campaigns are grown from organizations who are thinking differently, and not just with their online campaigns. These “network organizations” operate in fundamentally different ways from traditional centralized organizations, and, with relatively few resources, are growing faster and having an outsized impact on our world.
What’s a network organization? From the business world, think Facebook, Google, & Groupon. In NGO’s, think Avaaz, MoveOn, & MomsRising. And what about Wikileaks, Sarah Palin, and the Obama presidential campaign? All have attributes of organizations with network principles baked into their core.