It was a great honour to spend the weekend in New York with the amazing folks at 350.org, as they organized what has easily become the world's most widely distributed political action, and, for a time on Saturday, became the biggest media story in the world.
This, from one of the smallest NGO's on the planet, and probably one of the youngest - nearly everyone who works there is only a few years out of college! So how did they pull off something so massive with such a small team?
As part of our role managing the digital campaign for the TckTckTck campaign, we were right there in the centre of the aciton with them. Because I'm now too busy to write blog updates here, this is a re-print from what was sent out to my community on what happened, and how they pulled this magic off.