One of my wiser clients once told me “Culture eats strategy. Every time”. If you’ve worked in this field for a while now you see how many change projects fail to achieve their (admittedly often too high) expectations. The idea of embracing change sounds great on paper, but as any therapist will tell you, it's extremely difficult to break away from years of patterned behaviour. Add all those individual pattens into a structured system, and you've got a big barrier standing in the way of innovation.
My experience from leading digital change projects for 15 years is that if you don’t use the catalyst of a digital project to shift the culture of your institution towards a more innovative and responsive model, you’re really just building a website.