For most of us the holidays bring much needed downtime from our busy lives, offering time for reflection, visioning, and planning for the road ahead. The big stories last year will no doubt continue in 2011: massive change and uncertainty is the norm, power continues to shift from big, old, closed institutions (even countries) to newer and more nimble ones, and collaboration, the web and networks are enabling these structural shifts like never before.
Isn't it time to take a fresh look at your organization's digital program to put you on the right side of these historic shifts?
The holidays are that giving time of year, so we've been reflecting on some of the projects, ideas, and initiatives we've supported in 2010. Since 1993 while we've always been a mission driven business, while we didn't start with a specific giving strategy, looking back some clear patterns have emerged in the over half a million dollars we've offered through in-kind and cash support to the movements we hold dear.
Our giving falls into three categories: supporting the environmental and social justice movements, community building in our own industry of digital campaigns, and helping create new models for change within business and philanthropy.
We live in times of great systems change, and a lot of what organizations have done in the past isn’t working so well anymore. But while many are re-trenching, treading water, or tentatively trying small experiments (while keeping everything else the same), some innovators are realizing amazing results by embracing entirely new, network-centric business models.
If you're like me, the mere mention of the word governance has you wishing you surfed for a living rather than trying to lead your organization in building transformative digital experiences. Something like what cough medicine conjures. Something we all need once in a while, but don't actually enjoy. I mean it sounds good, but oh, that aftertaste is wicked awful. If I don't really have to do it, I'll avoid it as long as I can.
Of course we are excited to launch our new site today – it’s been months of planning, creating, and collaborating to make it happen. What’s even more exciting is with this redesign – our first in 4 years – we’ve applied our “Digital Transformation Process” to ourselves. The results have been, well, transformative.
Organizations that invest in social media today are the organizations that will thrive in the future. It doesn't take expensive research to know this, and it's becoming more and more clear everyday.
I am proud to live in a city that has a bold vision, relevant for our challenging times. Most people know Vancouver's agenda is to be the greenest city in the world. What you may not know is the civic government also wants to among the most open, collaborative, and community-minded in how it does governing. And they are willing to try out new ways to get there.
Vancouver's innovative crowdsourcing project — Talk Green To Us, launched this summer. The goals are twofold:
- Share the goals and themes their blue ribbon sustainabilitly panel came up with (education)
- Ask citizens to suggest new ideas, and vote for and comment on others, to help us get there (engagement)