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Adapting to a networked world.

Things we’re learning helping institutions manage change (since 1993).

The Global Wake Up Call, organized by Avaaz and TckTckTck in 3 weeks

Be like the web part 2: Network organization structures

Apr 25, 2011  |  by Jason Mogus

Earlier I wrote how many of today’s most successful digital campaigns are grown from organizations who are thinking differently, and not just with their online campaigns. These “network organizations” operate in fundamentally different ways from traditional centralized organizations, and, with relatively few resources, are growing faster and having an outsized impact on our world.

What’s a network organization? From the business world, think Facebook, Google, & Groupon. In NGO’s, think Avaaz, MoveOn, & MomsRising. And what about Wikileaks, Sarah Palin, and the Obama presidential campaign? All have attributes of organizations with network principles baked into their core.

Transform, courtesy Tricky

6 principles of transformative digital campaigns

Mar 18, 2011  |  by Jason Mogus

In the last few weeks I’ve had calls from a high profile multi-city concert to grow the global women’s movement, an international network of freedom of expression activists who need to re-invent their organization, and a big international NGO that wants to “network their whole organization” so they can do more with the same number of people.

For each of these ambitious visions, digital lies at the core of their plans. It’s a way to land the conceptual changes they want in a practical way. The challenge is to design campaigns or new organizational structures that don’t just graft new tools onto old, linear models. If you want to know how that works, tell me how well your organization collaborates internally, or point to the transformative cultural changes you’ve pulled off lately. .

Blogs are not dead yet. Image courtesy Charles Darwin University Art Gallery

Not dead yet: Blogs still the backbone

Feb 28, 2011  |  by Jason Mogus

We've heard a lot of noise lately about blogs being a dying breed, with people's attention and effort being pulled towards smaller snippets of content in social networks. While that's certainly happening, I believe blogs are still a critical and under-utilized tool for organizations to share expertise, support cause goals, and grow their businesses. In fact, they are the backbone of a strong multi-channel engagement strategy.

A recent Pew research study shows that, far from shrinking, blog use among adults has grown by an amazing 27% in only the last 2 years.

Mandy Moore and the happy recipient of a Nothing But Nets bed net.

Nothing But Nets helps EVERY family in Central African Republic

Feb 1, 2011  |  by Heather Libby

Congratulations are in order for the UN Foundation for reaching another impressive milestone in their highly successful global effort against malaria.

Last week the Nothing But Nets campaign met its goal of giving malaria-preventing bed nets to every family in the Central African Republic. In total they supplied about 837,000 nets with a value of more than $1.25 million.

Drupal 7 screenshot

Drupal 7 is lean, clean and much less mean

Jan 18, 2011  |  by Heather Libby

Drupal is one of our favourite web development platforms. It’s open-source, scalable and deeply customizable, making it the perfect framework for building community-driven, movement-building websites. Communicopia has actively participated in the Drupal development community for many years. We’ve built lots of websites and contributed code/support to past iterations. It’s been exciting to be part of its evolution from a simple content management system to the robust platform it is today.
Welcome to 2011! Free wallpaper from Tripwire Magazine

Fresh Start: 5 resolutions for your digital program in 2011

Jan 3, 2011  |  by Jason Mogus

For most of us the holidays bring much needed downtime from our busy lives, offering time for reflection, visioning, and planning for the road ahead. The big stories last year will no doubt continue in 2011: massive change and uncertainty is the norm, power continues to shift from big, old, closed institutions (even countries) to newer and more nimble ones, and collaboration, the web and networks are enabling these structural shifts like never before.  

Isn't it time to take a fresh look at your organization's digital program to put you on the right side of these historic shifts?

Photo by Flickr user CAVE CANEM |

18 years of giving to movements gives back

Dec 23, 2010  |  by Heather Libby

The holidays are that giving time of year, so we've been reflecting on some of the projects, ideas, and initiatives we've supported in 2010. Since 1993 while we've always been a mission driven business, while we didn't start with a specific giving strategy, looking back some clear patterns have emerged in the over half a million dollars we've offered through in-kind and cash support to the movements we hold dear.

Our giving falls into three categories: supporting the environmental and social justice movements, community building in our own industry of digital campaigns, and helping create new models for change within business and philanthropy. event in Sydney. 350 is a "network organization"

To succeed on the web, Be like the web

Nov 24, 2010  |  by Jason Mogus

We live in times of great systems change, and a lot of what organizations have done in the past isn’t working so well anymore. But while many are re-trenching, treading water, or tentatively trying small experiments (while keeping everything else the same), some innovators are realizing amazing results by embracing entirely new, network-centric business models.