Organizations that invest in social media today are the organizations that will thrive in the future. It doesn't take expensive research to know this, and it's becoming more and more clear everyday.
I am proud to live in a city that has a bold vision, relevant for our challenging times. Most people know Vancouver's agenda is to be the greenest city in the world. What you may not know is the civic government also wants to among the most open, collaborative, and community-minded in how it does governing. And they are willing to try out new ways to get there.
Vancouver's innovative crowdsourcing project — Talk Green To Us, launched this summer. The goals are twofold:
- Share the goals and themes their blue ribbon sustainabilitly panel came up with (education)
- Ask citizens to suggest new ideas, and vote for and comment on others, to help us get there (engagement)
The Communicopia office has been all a-buzz this past week after helping one of our NYC-based clients, Common Ground, launch their bold new campaign to house 100,000 homeless Americans by July 2013.
Being from Vancouver where homelessness is a top-of-mind issue, we were thrilled to work closely with the 100,000 Homes Campaign team because of their unique, integrated approach to solving this problem using a collaborative self-organizing systems approach.
Sharing their vision, passion, and model to grow a groundswell around this campaign makes it one of our most compelling websites of the year.
A few weeks ago I met Jennifer Lee, a bright, energetic woman with quite a business title: Online Channels Development Business Partner for the BC Safety Authority. She was one of a full house of participants attending an all-day digital engagement workshop hosted by the Justice Institute of British Columbia.
The session was led by my boss, Jason Mogus, who's presentation, "Digital Engagement — New Rules for New Times," seemed to be the perfect fuel for Jennifer's already burning fire for the digital space.
How well is your digital strategy working? Are all your digital channels — including your website, email, social networks, and satellite sites — integrated and optimized to provide the most value to your organization at the lowest effort in these lean times?
To find out how you’re doing, start with an audit. Answering a few simple questions will help identify doable actions to focus resources on areas that are working best, extend the life of your current website, and provide greater value from digital. So, what are some of those questions? We’ve boiled them down to 6.
We love working for people who change the world, and this has to be one of the biggest stories of their impact yet. Last year we had the pleasure of working with our close friends at Biro Creative on a small project for Greenpeace UK. The idea for the campaign was simple - and simply brilliant.
One of our clients, BCSEA, scored a huge campaign victory last month when the B.C. provincial government announced renewed funding for the nearly defunct retrofit energy efficiency program, LiveSmart BC.
LiveSmart BC was created in 2008 to support the government's commitment to reduce greenhouse gas emissions by 33% from 2007 levels by 2020. The portfolio included providing support to businesses through tax incentives for energy efficient vehicles - but it was the overwhelming response by homeowners to the retrofit incentives that made the program incredibly successful, meeting its 3-year goal of retrofitting 40,000 homes in just the first 15 months.
We recently received the fantastic news that TckTckTck.org has been nominated for best Activism website in the People's Choice Webby Awards. And we need your help to win!
Over the past year tcktcktck.org has become the hub of one of the biggest, most diverse movements in history; bringing together 15 million people calling for a fair, ambitious and binding climate agreement at the COP15 conference in Copenhagen last December. While our leaders did not give the world the deal we wanted, the climate movement is only beginning.