We live in times of great systems change, and a lot of what organizations have done in the past isn’t working so well anymore. But while many are re-trenching, treading water, or tentatively trying small experiments (while keeping everything else the same), some innovators are realizing amazing results by embracing entirely new, network-centric business models.
If you're like me, the mere mention of the word governance has you wishing you surfed for a living rather than trying to lead your organization in building transformative digital experiences. Something like what cough medicine conjures. Something we all need once in a while, but don't actually enjoy. I mean it sounds good, but oh, that aftertaste is wicked awful. If I don't really have to do it, I'll avoid it as long as I can.
Of course we are excited to launch our new site today – it’s been months of planning, creating, and collaborating to make it happen. What’s even more exciting is with this redesign – our first in 4 years – we’ve applied our “Digital Transformation Process” to ourselves. The results have been, well, transformative.
Organizations that invest in social media today are the organizations that will thrive in the future. It doesn't take expensive research to know this, and it's becoming more and more clear everyday.
I am proud to live in a city that has a bold vision, relevant for our challenging times. Most people know Vancouver's agenda is to be the greenest city in the world. What you may not know is the civic government also wants to among the most open, collaborative, and community-minded in how it does governing. And they are willing to try out new ways to get there.
Vancouver's innovative crowdsourcing project — Talk Green To Us, launched this summer. The goals are twofold:
- Share the goals and themes their blue ribbon sustainabilitly panel came up with (education)
- Ask citizens to suggest new ideas, and vote for and comment on others, to help us get there (engagement)
The Communicopia office has been all a-buzz this past week after helping one of our NYC-based clients, Common Ground, launch their bold new campaign to house 100,000 homeless Americans by July 2013.
Being from Vancouver where homelessness is a top-of-mind issue, we were thrilled to work closely with the 100,000 Homes Campaign team because of their unique, integrated approach to solving this problem using a collaborative self-organizing systems approach.
Sharing their vision, passion, and model to grow a groundswell around this campaign makes it one of our most compelling websites of the year.
A few weeks ago I met Jennifer Lee, a bright, energetic woman with quite a business title: Online Channels Development Business Partner for the BC Safety Authority. She was one of a full house of participants attending an all-day digital engagement workshop hosted by the Justice Institute of British Columbia.
The session was led by my boss, Jason Mogus, who's presentation, "Digital Engagement — New Rules for New Times," seemed to be the perfect fuel for Jennifer's already burning fire for the digital space.
How well is your digital strategy working? Are all your digital channels — including your website, email, social networks, and satellite sites — integrated and optimized to provide the most value to your organization at the lowest effort in these lean times?
To find out how you’re doing, start with an audit. Answering a few simple questions will help identify doable actions to focus resources on areas that are working best, extend the life of your current website, and provide greater value from digital. So, what are some of those questions? We’ve boiled them down to 6.