We live in times of great systems change, and a lot of what organizations have done in the past isn’t working so well anymore. But while many are re-trenching, treading water, or tentatively trying small experiments (while keeping everything else the same), some innovators are realizing amazing results by embracing entirely new, network-centric business models.
The Communicopia office has been all a-buzz this past week after helping one of our NYC-based clients, Common Ground, launch their bold new campaign to house 100,000 homeless Americans by July 2013.
Being from Vancouver where homelessness is a top-of-mind issue, we were thrilled to work closely with the 100,000 Homes Campaign team because of their unique, integrated approach to solving this problem using a collaborative self-organizing systems approach.
Sharing their vision, passion, and model to grow a groundswell around this campaign makes it one of our most compelling websites of the year.
We love working for people who change the world, and this has to be one of the biggest stories of their impact yet. Last year we had the pleasure of working with our close friends at Biro Creative on a small project for Greenpeace UK. The idea for the campaign was simple - and simply brilliant.
One of our clients, BCSEA, scored a huge campaign victory last month when the B.C. provincial government announced renewed funding for the nearly defunct retrofit energy efficiency program, LiveSmart BC.
LiveSmart BC was created in 2008 to support the government's commitment to reduce greenhouse gas emissions by 33% from 2007 levels by 2020. The portfolio included providing support to businesses through tax incentives for energy efficient vehicles - but it was the overwhelming response by homeowners to the retrofit incentives that made the program incredibly successful, meeting its 3-year goal of retrofitting 40,000 homes in just the first 15 months.
We recently received the fantastic news that TckTckTck.org has been nominated for best Activism website in the People's Choice Webby Awards. And we need your help to win!
Over the past year tcktcktck.org has become the hub of one of the biggest, most diverse movements in history; bringing together 15 million people calling for a fair, ambitious and binding climate agreement at the COP15 conference in Copenhagen last December. While our leaders did not give the world the deal we wanted, the climate movement is only beginning.
I spent most of 2009 in a leadership role on the TckTckTck global climate change campaign, leading their digital strategy, but also being pretty involved with most aspects of our constantly changing campaign and communications strategy.
In our all out effort to influence the outcome of the UN climate conference in Copenhagen, we tried a lot of new things in an extremely short period of time. On the digital and media sides of the campaign, one might say, we threw a lot of spaghetti on the wall to see what sticked (which is our culture - everything we do is so new we're always experimenting).
So it was really quite rewarding to hear that some of those experiments bore fruit, so much so that this week in Maimi, our campaign was recognized as a "Game Changer" with a prestigious award from the We Media media innovation conference.
On Thursday February 25, 2010, one of our long time clients, the UN Foundation will be featured once again on the Emmy-award winning television show, American Idol. The overall theme of the show is raising awareness and much needed funds to support the UNF's and others' efforts to help Haiti rebuild.
The last 3 months have been a whilrwind, helping the TckTckTck global climate campaign get ready for, and do some serious movement building, in Copenhagen.
After working a lot of 20 hour days during December, I'm still finding my feet again and hope to do some writing about what we learned together in what is probably the most diverse movement the world has ever seen.