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Adapting to a networked world.

Things we’re learning helping institutions manage change (since 1993).

A screenshot of the website

Designing for engagement

May 14, 2011  |  by Heather Libby

Too often in the digital world we see websites and campaigns from worthy causes fail. They fail to reach intended audiences, fail to go viral, fail to make a real difference in the world. A smart campaign concept or eye-catching design might pique people's interest, but if they aren't then moved to action - what's the point?

We recently developed a strategy for a challenging project that saw participation in the program grow by over 400% in the first week alone! Here's how we designed for engagement.

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Creating network effects with collaborative campaigns

May 6, 2011  |  by Jason Mogus

This week’s Canadian election was shaping up as a once in a generation game-changer. Some surprisingly creative social media campaigns - driven by a few smart new players – were making an impact on the nightly news and with large swaths of voters, especially youth. I decided to reach out to the leaders of these groups to see if we could find ways to increase their impact.

The pitch was to collaborate publicly and behind the scenes to show up as a united and organized movement. And to create a powerful content network through shared key messaging and activities that would drive more traffic to everyone's sites and, most importantly, the voting booth.

The Global Wake Up Call, organized by Avaaz and TckTckTck in 3 weeks

Be like the web part 2: Network organization structures

Apr 25, 2011  |  by Jason Mogus

Earlier I wrote how many of today’s most successful digital campaigns are grown from organizations who are thinking differently, and not just with their online campaigns. These “network organizations” operate in fundamentally different ways from traditional centralized organizations, and, with relatively few resources, are growing faster and having an outsized impact on our world.

What’s a network organization? From the business world, think Facebook, Google, & Groupon. In NGO’s, think Avaaz, MoveOn, & MomsRising. And what about Wikileaks, Sarah Palin, and the Obama presidential campaign? All have attributes of organizations with network principles baked into their core.

Mandy Moore and the happy recipient of a Nothing But Nets bed net.

Nothing But Nets helps EVERY family in Central African Republic

Feb 1, 2011  |  by Heather Libby

Congratulations are in order for the UN Foundation for reaching another impressive milestone in their highly successful global effort against malaria.

Last week the Nothing But Nets campaign met its goal of giving malaria-preventing bed nets to every family in the Central African Republic. In total they supplied about 837,000 nets with a value of more than $1.25 million. event in Sydney. 350 is a "network organization"

To succeed on the web, Be like the web

Nov 24, 2010  |  by Jason Mogus

We live in times of great systems change, and a lot of what organizations have done in the past isn’t working so well anymore. But while many are re-trenching, treading water, or tentatively trying small experiments (while keeping everything else the same), some innovators are realizing amazing results by embracing entirely new, network-centric business models.

100K Homes Screenshot

Re-connecting communities to end homelessness

Aug 5, 2010  |  by Jason Mogus

The Communicopia office has been all a-buzz this past week after helping one of our NYC-based clients, Common Ground, launch their bold new campaign to house 100,000 homeless Americans by July 2013.

Being from Vancouver where homelessness is a top-of-mind issue, we were thrilled to work closely with the 100,000 Homes Campaign team because of their unique, integrated approach to solving this problem using a collaborative self-organizing systems approach.

Sharing their vision, passion, and model to grow a groundswell around this campaign makes it one of our most compelling websites of the year.

BCSEA — LiveSmart Screenshot

Grassroots effort - powered by digital - brings back LiveSmart BC

May 17, 2010  |  by Jason Mogus

One of our clients, BCSEA, scored a huge campaign victory last month when the B.C. provincial government announced renewed funding for the nearly defunct retrofit energy efficiency program, LiveSmart BC.

LiveSmart BC was created in 2008 to support the government's commitment to reduce greenhouse gas emissions by 33% from 2007 levels by 2020. The portfolio included providing support to businesses through tax incentives for energy efficient vehicles - but it was the overwhelming response by homeowners to the retrofit incentives that made the program incredibly successful, meeting its 3-year goal of retrofitting 40,000 homes in just the first 15 months.