Digital Insights: Creating better digital strategies, programs & teams.

You are here

Adapting to a networked world.

Things we’re learning helping institutions manage change (since 1993).

The Global Wake Up Call, organized by Avaaz and TckTckTck in 3 weeks

Be like the web part 2: Network organization structures

Apr 25, 2011  |  by Jason Mogus

Earlier I wrote how many of today’s most successful digital campaigns are grown from organizations who are thinking differently, and not just with their online campaigns. These “network organizations” operate in fundamentally different ways from traditional centralized organizations, and, with relatively few resources, are growing faster and having an outsized impact on our world.

What’s a network organization? From the business world, think Facebook, Google, & Groupon. In NGO’s, think Avaaz, MoveOn, & MomsRising. And what about Wikileaks, Sarah Palin, and the Obama presidential campaign? All have attributes of organizations with network principles baked into their core.

Mandy Moore and the happy recipient of a Nothing But Nets bed net.

Nothing But Nets helps EVERY family in Central African Republic

Feb 1, 2011  |  by Heather Libby

Congratulations are in order for the UN Foundation for reaching another impressive milestone in their highly successful global effort against malaria.

Last week the Nothing But Nets campaign met its goal of giving malaria-preventing bed nets to every family in the Central African Republic. In total they supplied about 837,000 nets with a value of more than $1.25 million.

350.org event in Sydney. 350 is a "network organization"

To succeed on the web, Be like the web

Nov 24, 2010  |  by Jason Mogus

We live in times of great systems change, and a lot of what organizations have done in the past isn’t working so well anymore. But while many are re-trenching, treading water, or tentatively trying small experiments (while keeping everything else the same), some innovators are realizing amazing results by embracing entirely new, network-centric business models.

100K Homes Screenshot

Re-connecting communities to end homelessness

Aug 5, 2010  |  by Jason Mogus

The Communicopia office has been all a-buzz this past week after helping one of our NYC-based clients, Common Ground, launch their bold new campaign to house 100,000 homeless Americans by July 2013.

Being from Vancouver where homelessness is a top-of-mind issue, we were thrilled to work closely with the 100,000 Homes Campaign team because of their unique, integrated approach to solving this problem using a collaborative self-organizing systems approach.

Sharing their vision, passion, and model to grow a groundswell around this campaign makes it one of our most compelling websites of the year.

BCSEA — LiveSmart Screenshot

Grassroots effort - powered by digital - brings back LiveSmart BC

May 17, 2010  |  by Jason Mogus

One of our clients, BCSEA, scored a huge campaign victory last month when the B.C. provincial government announced renewed funding for the nearly defunct retrofit energy efficiency program, LiveSmart BC.

LiveSmart BC was created in 2008 to support the government's commitment to reduce greenhouse gas emissions by 33% from 2007 levels by 2020. The portfolio included providing support to businesses through tax incentives for energy efficient vehicles - but it was the overwhelming response by homeowners to the retrofit incentives that made the program incredibly successful, meeting its 3-year goal of retrofitting 40,000 homes in just the first 15 months.

Help The Climate Movement Win a Webby!

Apr 20, 2010  |  by Jason Mogus

We recently received the fantastic news that TckTckTck.org has been nominated for best Activism website in the People's Choice Webby Awards. And we need your help to win!

Over the past year tcktcktck.org has become the hub of one of the biggest, most diverse movements in history; bringing together 15 million people calling for a fair, ambitious and binding climate agreement at the COP15 conference in Copenhagen last December. While our leaders did not give the world the deal we wanted, the climate movement is only beginning.

TckTckTck wins "Game Changer" award for media innovation

Mar 12, 2010  |  by Jason Mogus

I spent most of 2009 in a leadership role on the TckTckTck global climate change campaign, leading their digital strategy, but also being pretty involved with most aspects of our constantly changing campaign and communications strategy.

In our all out effort to influence the outcome of the UN climate conference in Copenhagen, we tried a lot of new things in an extremely short period of time. On the digital and media sides of the campaign, one might say, we threw a lot of spaghetti on the wall to see what sticked (which is our culture - everything we do is so new we're always experimenting).

So it was really quite rewarding to hear that some of those experiments bore fruit, so much so that this week in Maimi, our campaign was recognized as a "Game Changer" with a prestigious award from the We Media media innovation conference.

Pages