Too often in the digital world we see websites and campaigns from worthy causes fail. They fail to reach intended audiences, fail to go viral, fail to make a real difference in the world. A smart campaign concept or eye-catching design might pique people's interest, but if they aren't then moved to action - what's the point?
We recently developed a strategy for a challenging project that saw participation in the program grow by over 400% in the first week alone! Here's how we designed for engagement.