One of our clients, BCSEA, scored a huge campaign victory last month when the B.C. provincial government announced renewed funding for the nearly defunct retrofit energy efficiency program, LiveSmart BC.

LiveSmart BC was created in 2008 to support the government's commitment to reduce greenhouse gas emissions by 33% from 2007 levels by 2020. The portfolio included providing support to businesses through tax incentives for energy efficient vehicles - but it was the overwhelming response by homeowners to the retrofit incentives that made the program incredibly successful, meeting its 3-year goal of retrofitting 40,000 homes in just the first 15 months.

On Thursday February 25, 2010, one of our long time clients, the UN Foundation will be featured once again on the Emmy-award winning television show, American Idol. The overall theme of the show is raising awareness and much needed funds to support the UNF's and others' efforts to help Haiti rebuild.

It was a great honour to spend the weekend in New York with the amazing folks at 350.org, as they organized what has easily become the world's most widely distributed political action, and, for a time on Saturday, became the biggest media story in the world.

This, from one of the smallest NGO's on the planet, and probably one of the youngest - nearly everyone who works there is only a few years out of college! So how did they pull off something so massive with such a small team?

As part of our role managing the digital campaign for the TckTckTck campaign, we were right there in the centre of the aciton with them. Because I'm now too busy to write blog updates here, this is a re-print from what was sent out to my community on what happened, and how they pulled this magic off.