Digital Insights: Creating better digital strategies, programs & teams.

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Adapting to a networked world.

Things we’re learning helping institutions manage change (since 1993).

Organizing vs Mobilizing - focusing your campaign to win

Oct 28, 2015  |  by Jason Mogus

I recently learned a new way of looking at and equipping advocacy campaigns based on what phase they are in: organizing vs mobilizing, that I think has real power for all of us.

For me the model is state of the art because it helps answer the critical question I've been exploring for a decade now: why do many of the bigger orgs with massive email lists, lots of resources, and 10-30 “active” campaigns have such low supporter engagement and so rarely “win” campaigns, vs how new, digital-first start-ups with way fewer staff are able to move faster, engage people more deeply, and chalk up win after high profile win?

Maybe it's less about how new they are but rather how disciplined and focused at different stages of their campaigns they are.

Canadian election - movement explainer for Americans

Oct 20, 2015  |  by Jason Mogus

I spend my work days pretty evenly split between US and Canadian clients, and the questions I'm asked most by my progressive friends these past few years are simple: what the heck happened to you guys up there, how did it happen so quickly, and will you come back to being nice again?

Last night was the biggest Canadian election in a generation, and the first one ever that had Americans paying so much attention at all to it. Because a lot of you have been asking questions about whether the landslide victory of Justin Trudeau and his Liberal party means we're back to being a calm, peaceful, respected neighbour to the north, I thought I'd share my analysis.

25,000 people marching for climate action

A new high bar for campaign integration

Apr 17, 2015  |  by Jason Mogus

After years of pointing to the limits in how progressives move our issues forward in a 21st century media environment, last weekend I had the great luck of being part of a real breakthrough moment.

The Act on Climate March mobilized 25,000 people to the streets of Quebec City, three days before the Premier of Quebec's provincial climate summit. By bringing together the best of modern organizing, communications, and digital campaigning we were able to elevate our issue, change the conversation around it, and frame it in a way that boxed our opponents in, all while achieving breakthrough success in traditional and online media.

It was a huge success, and, I believe, set a new high bar for integration. Here's how I saw it all come together from my role as campaign advisor.

Three styles of campaigns (with wicked websites)

Nov 13, 2014  |  by Jason Mogus

Some of the most exciting work I get to do is campaign planning: taking a group with a vision and some resources and helping them focus a tight communications, engagement, and digital strategy that's going to help them win.

Sometimes people want to start right away with a tactic - they like someone else's website/video/tool and want to be similar. But before you decide what the digital part of your campaign will do, you need to be clear on the things your campaign will be doing first. Are there protests? Are you doing PR or ads? Are you knocking on doors?