Digital Insights: Creating better digital strategies, programs & teams.

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Adapting to a networked world.

Things we’re learning helping institutions manage change (since 1993).

Three styles of campaigns (with wicked websites)

Nov 13, 2014  |  by Jason Mogus

Some of the most exciting work I get to do is campaign planning: taking a group with a vision and some resources and helping them focus a tight communications, engagement, and digital strategy that's going to help them win.

Sometimes people want to start right away with a tactic - they like someone else's website/video/tool and want to be similar. But before you decide what the digital part of your campaign will do, you need to be clear on the things your campaign will be doing first. Are there protests? Are you doing PR or ads? Are you knocking on doors?

Standing behind First Nations to stop new fossil fuel infrastructure

Oct 19, 2014  |  by Jason Mogus

Jan 5 2015 Update: I am so excited to report the campaign blew past all its goals, raising over $340,000 in just a few months!

I don't often post here about my personal passion projects, preferring to stay focused on content useful for digital and comms directors working in social change. But every now and then a cause comes across your desk that really captures your imagination, and Pull Together is that for me.

Influence and Impact: The new state of digital teams

Feb 3, 2014  |  by Jason Mogus

Overall we see a very positive maturing of digital programs and leadership across the board. In the past two years digital leaders have increased their internal influence, successfully advocated for more resources, and built larger and better skilled teams.

They have stabilized their main digital platforms (websites, social media, email), partly due to a slowing of growth in new channels and other shiny objects they’ve had to chase after, and are now focused on more strategic optimization to produce better outcomes. Most leaders report their digital work is receiving more consistent attention from senior leadership, something we’ve long advocated for as essential to realizing its full potential.

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