A wise friend of mine likes to say “be the thing that you’re on about”. In my world where organizations are encouraged to take bigger risks, often relying on the advice of digital change agents to direct them to unmapped territory, you want to be sure those giving you advice have actually been there before.
Communicopia is a 20 year old digital consulting firm that helps nonprofits and socially responsible businesses develop stronger online campaigns and programs. We are a small firm but have worked with some of the most inspiring social change campaigns of our times.
Some of the most exciting work I get to do is campaign planning: taking a group with a vision and some resources and helping them focus a tight communications, engagement, and digital strategy that's going to help them win.
Sometimes people want to start right away with a tactic - they like someone else's website/video/tool and want to be similar. But before you decide what the digital part of your campaign will do, you need to be clear on the things your campaign will be doing first. Are there protests? Are you doing PR or ads? Are you knocking on doors?
Jan 5 2015 Update: I am so excited to report the campaign blew past all its goals, raising over $340,000 in just a few months!
I don't often post here about my personal passion projects, preferring to stay focused on content useful for digital and comms directors working in social change. But every now and then a cause comes across your desk that really captures your imagination, and Pull Together is that for me.
People often ask me what are today's most successful online campaigns. It’s a great question to ask when planning your own, because the pace of change keeps speeding up, and campaigns that aim for viral growth and real engagement know that just adding a website and Facebook page to the same old campaign plans isn’t working anymore.
In my new role as a leadership fellow at the Broadbent Institute they want me to share digital insights with the progressive movement, so we are organizing what should be a popular webinar on recent changes at Facebook that have impacted every non-profit, community group, small business, and campaign I know.
Interested in online to offline organizing integration? How to scale social change by building stronger digital teams? Crowdfunding for causes? If so you can catch us at three upcoming events in the next 3 weeks in Ottawa, Victoria, and a North America wide webinar.
Overall we see a very positive maturing of digital programs and leadership across the board. In the past two years digital leaders have increased their internal influence, successfully advocated for more resources, and built larger and better skilled teams.
They have stabilized their main digital platforms (websites, social media, email), partly due to a slowing of growth in new channels and other shiny objects they’ve had to chase after, and are now focused on more strategic optimization to produce better outcomes. Most leaders report their digital work is receiving more consistent attention from senior leadership, something we’ve long advocated for as essential to realizing its full potential.