After years of pointing to the limits in how progressives move our issues forward in a 21st century media environment, last weekend I had the great luck of being part of a real breakthrough moment.
The Act on Climate March mobilized 25,000 people to the streets of Quebec City, three days before the Premier of Quebec's provincial climate summit. By bringing together the best of modern organizing, communications, and digital campaigning we were able to elevate our issue, change the conversation around it, and frame it in a way that boxed our opponents in, all while achieving breakthrough success in traditional and online media.
It was a huge success, and, I believe, set a new high bar for integration. Here's how I saw it all come together from my role as campaign advisor.