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Adapting to a networked world.

Things we’ve learned helping institutions manage digital change since 1993.

Why your non-profit won't make a KONY 2012

Mar 13, 2012  |  by Jason Mogus

There's been a lot of ink spilled about the KONY 2012 video, the most successful cause video of all time (and most viral video ever). But I haven't seen a lot of discussion around the campaign that surrounded the video, that is at least as responsible for its success. And while Invisible Children has faced controversy - in my opinion much more than they deserve - I'd rather turn this into a constructive dialogue on how other causes can learn from their incredible success.

In my view, most of the larger, more well known NGO's won't produce a communications piece this successful, unless they radically change their structures. Here are 6 reasons most NGO's will never make a KONY, and some lessons we can take to improve our campaigns for this exciting new world.

Image courtesy of the New York Times

The World Bank opens up, how about you?

Jul 21, 2011  |  by Jason Mogus

It isn't every day you open your favourite newspaper and see an article that validates absolutely everything you've been prattling on about for the last few years. But there it was, on the front page of the business section in last Sunday's New York Times: "World Bank Opens its Treasure Chest of Data", and it's the most powerful case study of using digital as a catalyst to renew a tired institution that I've come across in years.

You see it wasn't merely the story about another government group embracing open data, which, as exciting as that is, is only a policy wedge to get at the juicier stuff. This was a story of an institution in transition, being humbled by how difficult it is to make change in this complex, interconnected world, and realizing the limits of the "we're big enough to go it alone" approach it's taken for 67 years.

Social media builds community, but not always

Jun 21, 2011  |  by Jason Mogus

My friend and colleague Alex Samuel has written “the soul of the Internet can be shaped by how we individually engage with it. [We get to choose] whether the Internet alienates and isolates us; or connects and enriches us.”  We are still very much shaping this emerging tool today with our behaviours, and the way we do so does not always lead to more community and connectedness.

The shameful Stanley Cup riots in my beautiful city last week show a real time example. People’s behaviours during and after the riots have both strengthened and diminished our sense of trust and community. If you're only watching mainstream media you might miss the good that happened, but each pattern of behaviour left a unique digital signature online we can study.

Cities try on open — and like the fit

Sep 8, 2010  |  by Jason Mogus

I am proud to live in a city that has a bold vision, relevant for our challenging times. Most people know Vancouver's agenda is to be the greenest city in the world. What you may not know is the civic government also wants to among the most open, collaborative, and community-minded in how it does governing. And they are willing to try out new ways to get there.

Vancouver's innovative crowdsourcing project — Talk Green To Us, launched this summer. The goals are twofold:

  • Share the goals and themes their blue ribbon sustainabilitly panel came up with (education)
  • Ask citizens to suggest new ideas, and vote for and comment on others, to help us get there (engagement)

Shifting institutional cultures to open through smart policy

May 19, 2009  |  by Jason Mogus

It's one thing to talk about transparency and change in an election campaign, and quite a different task moving a beauracracy towards unchartered territory. Last year we took a turn at politics and were part of the team whohelped Gregor Robertson win the Mayor's race, and one of the most exciting pillars of his platform was the focus on supporting creative industries in Vancouver, with City Hall's new spirit of innovation, transparency, and open government.

Opening Everything in Government and Social Change: Globe Article

Jan 31, 2009  |  by Jason Mogus

Many members of my extended Toronto community were profiled in a Globe and Mail article today, "Open Source Politics Breathe Fresh Life into the Big Smoke ". The extensive story covered three movements we're also at the focal point of: "open", "unconferences", and web activism.

Long time friends Mark Surman and Tonya Surman opened the story. Mark has been a leading non-profits and technology thinker for a decade, and now runs the Mozilla Foundation, creators of Firefox. Tonya, among other things, founded the hotbed of connection and community in Toronto, the Centre for Social Innovation (where we still maintain a virtual office...OK they're a client too we built their website, too many interconections to list).

He's Still Open :: President Obama Launches Change.gov

Nov 6, 2008  |  by Jason Mogus

Besides giving those of us under 40 our first positive "do you remember where you were when..." moments, US President Barack Obama has given me, and everyone in my field, the most powerful case study possible of how web values translate into big success, not just online but in the real world.

I've recently written about how Obama's campaign was winning not just because they had fancy web tools, but because he and his campaign leadership team are deeply grounded in web values like openness, participation, listening, and collaboration.