In the last few weeks I’ve had calls from a high profile multi-city concert to grow the global women’s movement, an international network of freedom of expression activists who need to re-invent their organization, and a big international NGO that wants to “network their whole organization” so they can do more with the same number of people.
For each of these ambitious visions, digital lies at the core of their plans. It’s a way to land the conceptual changes they want in a practical way. The challenge is to design campaigns or new organizational structures that don’t just graft new tools onto old, linear models. If you want to know how that works, tell me how well your organization collaborates internally, or point to the transformative cultural changes you’ve pulled off lately. .