This is the third in a three part series on digital teams for nonprofits published in the Stanford Social Innovation Review. You can download the benchmark report referenced in the article below for free.
We have been planning and building websites for social change institutions for nearly two decades, and over that time have worked with some of the most well-known social brands in the world, as well as hundreds of lesser-known groups. What we’ve seen across all organizations, regardless of size, is that digital teams—their structure, leadership, and how they are affected by the culture of the institutions where they work—are the biggest predictor of online effectiveness. Without well-structured teams, strong leadership, appropriate skills, and an aligned internal culture, you simply can’t do all the great things you want to do online, sustainably over the long term.
This summer we set out to learn more about the state of digital teams in the nonprofit sector. Finding few resources on the topic, we decided to create the world’s first digital team structure benchmark for the nonprofit sector. We did this in order to start a conversation about the importance of building better teams and the importance of investing in them.
Senior online leaders from 67 nonprofit organizations contributed to the final report. Here are seven of the most important patterns we observed: