So what’s the best way to manage digital at your organization? While no two organizations look the same, there are typically four models we’ve seen in our consulting experience: informal, centralized, independent, and hybrid. The first is typically a legacy of a poorly managed institution, the second and third get closer to what we think institutions need to sustain cultures of innovation, but it is really the fourth that can most consistently produce the integrated, customer-centric digital experience across all channels that is the holy grail of excellence in today’s world.
Here’s a look at the four models:
This is the second in a three part series published in the Stanford Social Innovation Review.