If you're like me, the mere mention of the word governance has you wishing you surfed for a living rather than trying to lead your organization in building transformative digital experiences. Something like what cough medicine conjures. Something we all need once in a while, but don't actually enjoy. I mean it sounds good, but oh, that aftertaste is wicked awful. If I don't really have to do it, I'll avoid it as long as I can.

Organizations that invest in social media today are the organizations that will thrive in the future. It doesn't take expensive research to know this, and it's becoming more and more clear everyday.

A few weeks ago I met Jennifer Lee, a bright, energetic woman with quite a business title: Online Channels Development Business Partner for the BC Safety Authority. She was one of a full house of participants attending an all-day digital engagement workshop hosted by the Justice Institute of British Columbia.

The session was led by my boss, Jason Mogus, who's presentation, "Digital Engagement — New Rules for New Times," seemed to be the perfect fuel for Jennifer's already burning fire for the digital space.