Communicopia

The New York Times ran a story on Sunday about our Nothing But Nets campaign, saying that the $10 mosquito net to save a child in Africa message has created a "movement like a modern version of the March of Dimes" that is reaching and engaging young people in new ways rarely seen before. The populist campaign created by the United Nations Foundation - that we won a Webby Award for last year - still resonates with thousands of people across the US and worldwide who continue to raise money and awareness for the campaign through spontaneous fundraising events across the country.

For me 2007 will be remembered fondly as the year sustainability, social innovation, and Web 2.0 breached into the mainstream. The topics we've been quietly building a practice around for 14 years are finally top of mind for everyone from business leaders to politicians to the media to Jane Q. Public. As such, 2007 was such a phenomenal year for Communicopia that I wanted to reflect on and share our top 7 successes of an incredible year.

I was interviewed about 3 months ago for a case study to be published in BC Business Magazine. The authour, Tony Wanless, is a smart guy who does his own corporate consulting in addition to writing a regular column and being a prolific blogger on business issues and trends.