With the continued breakthrough success of digital driven business models and
campaigns, senior managers are increasingly seeing big opportunities for digital to help their organization do more with less. And many are worried they're being left behind by peers who are innovating faster than they are. It's true, entire business models are being shifted by a combination of changing audience expectations, nimble new compeition, and global forces out of our control.




A few weeks ago I met Jennifer Lee, a bright, energetic woman with quite a business title: Online Channels Development Business Partner for the